The Malaysian Insider :: Food
The Malaysian Insider :: Food |
| Domino’s Japan launches Kobe-beef pizza Posted: 09 Jan 2013 10:50 PM PST  Domino's Kobe Beef Steak Pizza. — AFP-Relaxnews pic The world's largest pizza delivery service recently launched a Kobe Beef Steak Pizza topped with potato, onion and steak sauce and the star ingredient - Kobe beef, known worldwide for its superior flavour, texture and marbling thanks to pampering breeding methods. Staff at the English-language news site RocketNews24, meanwhile, decided to take the novelty pizza for a test drive and "pooled their New Year's money" together to spring for the 5,800 Yen (RM190) meal. Reviews are mixed, with some of the taste testers describing the unlikely combination "spot-on," "sublime" and "pizza ecstasy." While the generous chunks of fatty meat were appreciated by some, others, however, found the quantity and richness of meat to overwhelm and dominate the flavours of a classic pizza. "On a negative note, with the beef being the focal point of the pizza … it actually detracts a little from the traditional notion of what makes a good pizza." The pizza will be available for a limited time until mid-January. Meanwhile, Japan is home to a slew of fast food innovations. Wendy's, for instance, topped their burgers with foie gras, Burger King offered customers an all-you-can-eat buffet of Whoppers and sandwiches topped with black buns. — AFP-Relaxnews |
| Falafel chain opens first store outside Middle East in London Posted: 09 Jan 2013 09:25 PM PST  Just Falafel. — AFP-Relaxnews pic In a series of firsts, Dubai-based restaurant chain Just Falafel, for example, opened its first location outside the Middle East in London's Covent Garden this week, one of 200 outlets to be opened in the UK over the next five years, reported Arabian Business. Like its name suggests, the chain serves falafel-based sandwiches, burgers and wraps. The chain also has a presence in Oman, Qatar, Lebanon and Jordan. Meanwhile, one of the most successful fast food brands in Brazil is also a Middle Eastern food chain. Habib's was identified by international market research company Euromonitor as a global foodservice company to watch: in three years, the Brazil-based chain grew 78 per cent to make US$706 million (RM228 million) in 2010. Habib's sells traditional Middle Eastern snacks called sfihas or open-faced meat pies. On the flipside, Starbucks launched its first drive-thru outlet in Dubai this week. The Jumeirah Beach Road Starbucks is the 103rd outlet in the UAE. McDonald's and mid-sized burger chain Smashburger are also expanding into the Middle East. Trendspotters at the Sweets & Snacks Expo in the US also predicted that increasingly worldly palates would drive new snack trends in 2012 that defy traditional flavours, including Middle Eastern foods like chickpeas. — AFP-Relaxnews |
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