The Malaysian Insider :: Food

London pop-up cafe calculates water used to produce food

Posted: 22 Sep 2012 06:54 PM PDT

The Wonderwater pop-up cafe is part of London Design Festival. — Picture courtesy of ©Paola Pieroni

LONDON, Sept 23 — As part of the London Design Festival, the Wonderwater Cafe, a project which explores the relationship between food and water consumption, opened a pop up cafe in London following an exhibition at the Museum of Contemporary Art in Helsinki.

The Wonderwater Cafe is designed to raise awareness of our water footprint and the impact on what we eat on local and global water use.

It is located at Leila McAlister's space Leila's Shop in Shoreditch, East London.

The menu at the shop is used to illustrate how much water it takes to produce our foods by breaking down the water footprint of the dishes and drinks on offer, showing how much water is used as well as its origins.

Restaurant goers are able to choose from low, medium or high water footprint.

Before coming to London, the pop-up Wonderwater Cafe was part of the World Design Capital Helsinki 2012 programme as well as Beijing Design Week last year.

After London, the Wonderwater Cafe will be traveling to Shanghai.

Some of the numbers used by the initiative show that the average UK citizen consumes around 4.645-litres of water per day, with food being one of the top uses. — AFP-Relaxnews

Thirsty Indian consumers drive up demand for microbreweries

Posted: 22 Sep 2012 04:10 PM PDT

An Indian bartender serves handcrafted beers at the Doolally microbrewery at the 1st Brewhouse Restaurant in Pune, India, July 29, 2011. — AFP pic

MUMBAI, Sept 23 — Young, urban Indian consumers are becomingly increasingly thirsty for microbrewed beers, a trend that's predicted to spike in a country where disposable incomes are growing in tandem with a taste for new, fresh, handcrafted thirst quenchers.

In a podcast report uploaded by Euromonitor this week, analysts say that while microbreweries remain a niche market, the concept of drinking preservative-free fresh beer is attracting a cohort of adventurous consumers and gaining cult status among beer lovers.

Fresh microbrewed beer also offers Indian consumers, long used to commercial brands like Kingfisher and Foster's, a breadth of options like wheat, ale, and stout.

Currently, there are a modest 11 microbreweries in the country. But that number is expected to double in the next two years, analysts say.

What makes this significant, meanwhile, is that India is a beer-loving nation. By 2016, the Indian beer market is expected to be the third biggest in Asia.

This year, per capita beer consumption is also predicted to increase by 10 per cent — higher than wine and spirits — while the beer market is expected to grow 11 per cent in overall volume terms in this year as well. — AFP-Relaxnews

Kredit: http://www.themalaysianinsider.com

Sabtu, 22 September 2012

The Malaysian Insider :: Food

The Malaysian Insider :: Food

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