The Malaysian Insider :: Showbiz
The Malaysian Insider :: Showbiz |
| Schwarzenegger hands out green award in Denmark Posted: 12 Oct 2012 06:54 AM PDT  Former California Governor and actor Arnold Schwarzenegger (R) presents the first Sustainia Award to CEO Simon Bransfield-Garth from the British company Azuri Technologies during a ceremony at the Royal Theatre in Copenhagen, October 11, 2012. — AFP/Relaxnews "Copenhagen is still 40 per cent more energy efficient than California. I'm jealous about that," the Hollywood actor told reporters. Schwarzenegger was in the Danish capital to present the newly created Sustainia Award to the first winner, British Azuri Technologies. The company is behind Indigo Pay-As-You-Go Solar which combines solar and mobile technology to provide a low-cost source of electricity for off-grid residents in developing countries. A Danish think tank, Monday Morning, is behind the award, and Schwarzenegger serves as honorary chair of the prize committee. The winner does not receive a monetary prize, but will receive help setting up investor meetings, and creating awareness around the sustainable technology and business solution. European Commissioner for Climate Action Connie Hedegaard, also a member of the prize committee, said the interest in climate change and sustainable energy among the public and businesses had entered a new stage after the COP15 summit in Copenhagen in 2009 and the economic crisis. "Today you cannot be a big CEO for a big company and not address this, so that is where things have really changed over the recent few years," she told AFP. The chief executive of Azuri Technologies, Simon Bransfield-Garth, said there were currently 6,000 solar units in distribution in Africa (Kenya, Zambia, Malawi and South Sudan), and the aim was to distribute over 100,000 units by next year. He also stressed the importance of the technology and business aspects of Indigo. "It's not just about providing sustainable technology. It's also about providing a sustainable business model that goes along with it," he told AFP in an interview. "You can't donate your way out of poverty," he said. — AFP/Relaxnews |
| First look at Chanel’s upcoming No. 5 campaign with Brad Pitt Posted: 12 Oct 2012 04:17 AM PDT
First look at Chanel's upcoming No. 5 campaign with Brad Pitt Brad Pitt shot by Sam Taylor-Wood for the Chanel No. 5 campaign. — AFP/Relaxnews pic Brad Pitt is the first man in history to represent a women's fragrance, thanks to Chanel's dedication to break with tradition. Brad Pitt was "an obvious choice," the brand explains. "There is no actor alive that compares with Brad Pitt, whose talent, popularity and looks are legendary, in the same way that no other perfume compares with Chanel No. 5, which was created by Ernest Beaux." The ad, previewed by Relaxnews, is shot in black and white by British director Joe Wright (Pride and Prejudice, Atonement, Hanna), whose previous gigs include two campaigns for Coco Mademoiselle. It features a minimalist background that contrasts sharply with the opulent decors seen in the previous films for Chanel No. 5. Brad Pitt stands in front of a bare wall and recites a poem that seems to be addressed to a woman. The minimalist decor serves to highlight the A-lister's voice, which Joe Wright describes as "magnificent." With this groundbreaking campaign, Chanel hopes to channel Pitt's charisma and heartfelt delivery to stir viewers. The photographs documenting the shooting of the campaign are from Sam Taylor-Wood, while the forthcoming print campaign's pictures were taken by Steven Klein. The 30-second spot will land on Chanel's YouTube channel at 8am CET (1pm Malaysian time) on Monday, October 15, and will hit television networks on the same day at 7pm CET. The print campaign will be launched mid-November. — AFP/Relaxnews |
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