The Malaysian Insider :: Food
The Malaysian Insider :: Food |
| Charting the most expensive Big Mac and busiest McDs in the world Posted: 06 Nov 2012 04:48 PM PST  Switzerland gets the most action, with approximately 4.8 million sales transactions that went down per outlet last year. ― Reuters pic These are just some of the findings of a Euromonitor analysis, released last week, which looked at the ways in which operations among the world's largest foodservice chain differs around the world. For example, last year, Norway, where the cost of living is among the highest in the world, the average receipt clocked in at around US$23. According to the The Economist's latest Big Mac Index, which is used to measure the purchasing power parity between two currencies, a Big Mac sandwich in Norway sets customers back US$7.06 USD. That compares to US$4.33 in the US. The second most expensive country in which to buy a McDonald's meal is France, where the average bill clocks in at about US$16. Meanwhile, Euromonitor's chart also shows that restaurants in Switzerland get the most action, with approximately 4.8 million sales transactions that went down per outlet last year. That could be due to the fact that there are just 153 outlets for a population of 8 million – a ratio of 1:52,300. By comparison, the US counts about 12,800 outlets for a population of 314.7 million. That works out to one restaurant per 24,585 people, nearly doubling the brand's availability compared to Switzerland. Meanwhile, the company has set their sights on China as a key growth market, having opened a thousand units between 2006 to last year. A burgeoning middle class with disposable income to spend, the Asian economic powerhouse has become a key target for other brands including arch rival Burger King, which plans to add a thousand restaurants in China over the next seven years, and American diner Denny's, which is also set to open 50 locations over the next 15 years. The largest McCafé markets, meanwhile, are led by Germany, Australia and China. ― AFP-Relaxnews |
| Consumers in Europe warming up to take-out coffee Posted: 06 Nov 2012 03:54 PM PST  The notion of carrying coffee has yet to make inroads are countries like Italy and Spain which experienced little growth over the last decade. ― Reuters pic As recently as 10 years ago, the notion of drinking coffee to go in a paper cup was deemed tantamount to café heresy in several European locations. But according to statistics culled by market research group NPD and posted recently, take-away coffee is becoming increasingly trendy in Europe, particularly in countries like Italy and France where coffee is considered a social lubricant, meant to be consumed standing at the counter with fellow patrons or with friends at a local café. Where this trend is most stark is France. In 2000, just one per cent of coffee purchases were for take-out. Ten years later, that statistic had spiked to 27 per cent. The driving factor? The arrival nearly a decade ago of ubiquitous American coffee giant Starbucks, which hatched an ambitious plan to take on some of the world's most fervent café goers. Today, the coffee chain has about 65 outlets in the country and has launched aggressive plans to open 15 outlets in train stations and airports across France. Over in Germany, 4 per cent of consumers drank take-out coffee in 2000. A decade later, that statistic had also shot up to 27 per cent. The take-out coffee market is particularly strong in Great Britain, where coffee-to-go has grown to 35 per cent in 2010, compared to 5 per cent in 2000. But where the notion of carrying coffee has yet to make inroads are countries like Italy and Spain which experienced little growth over the last decade. In Italy, 12 per cent of consumers drank coffee on the go in 2010, a country described as the final bastion for Starbucks where locals are largely unfamiliar with the brand, and which is described as the "gold standard" when it comes to coffee, according to Businessweek. Carry-out coffee is even less popular in Spain at 8 per cent. Starbucks is the leading take-away coffee shop brand in the world with 17,650 outlets in 55 countries around the world, while rival Dunkin' Donuts has 2,600 locations in 30 countries outside the US. ― AFP-Relaxnews |
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