Jumaat, 18 Januari 2013

The Malaysian Insider :: Sports


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The Malaysian Insider :: Sports


Man Utd broadens palette with Japanese paint sponsorship

Posted: 18 Jan 2013 07:00 AM PST

Manchester United claims to have more than 650 million followers around the world. — Reuters pic

LONDON, Jan 18 — Manchester United signed a three-year sponsorship deal with Japanese paint maker Kansai today, proving the English soccer club's global fan base gives it an appeal stretching way beyond consumer brands.

Not surprisingly, Kansai is the first official paint partner signed up by United, 19 times English champions and nicknamed "The Red Devils".

The deal shows how top European clubs can use their international fan base to secure partnerships with a broad range of companies.

United has become adept at looking beyond the obvious categories when it comes to signing up sponsors. Last year, for example, it did a sponsorship deal with Yanmar, a Japanese company which makes boat engines.

United, listed on the New York Stock Exchange last year, claims to have more than 650 million followers around the world.

The English Premier League has a large global television audience and United's profile in Japan has been boosted by its signing of Japanese international Shinji Kagawa in 2012.

Presenting the new sponsor at the Old Trafford stadium, United Commercial Director Richard Arnold said the Premier League leaders and the Japanese company both prized "growth, investment in people and innovation".

"Manchester United's global network of fans and sponsors will help to raise the profile of the Kansai brand," he added.

Kansai Paint President Yuzo Kawamori said the company shared United's ambition of beating the competition internationally.

"Kansai's partnership with Manchester United is a further demonstration of Kansai's desire to become a global leader in the coatings industry," Kawamori said.

Soccer teams are seeking to maximise their commercial income as new rules to ensure they curb their losses take effect.

United signed two separate sponsorship deals in China earlier this week. —Reuters

Chong Wei: Advantage of rest reason for win over Hu Yun

Posted: 18 Jan 2013 06:59 AM PST

Chong Wei held a 5-1 record on Jan O Jorgensen in their five previous meetings. – File pic

KUALA LUMPUR, Jan 18 – World number one badminton player Datuk Lee Chong Wei said the easy win he recorded over Hu Yun at the quarter final competition of the 2013 Malaysian Open Super Series Badminton Championship was due to the advantage of a one day rest he had.

The 30-year-old player easily beat Hun Yun 21-12 and 21-9 in 24 minutes.

"Everyone knows I did not play yesterday after my opponent, Boonsak Ponsana withdrew as he was not healthy. Hu Yun also gave less competition today," he told reporters after the match at Stadium Putra, Bukit Jalil, here, today.

Commenting on the semi-final match against Jan O Jorgensen of Denmark tomorrow, Chong Wei who was hunting his ninth title at the championship, said he must be alert as the player had a strong fighting spirit.

Jan O Jorgensen advanced after beating another national player Liew Daren 19-21, 21-13 and 21-17 in 62 minutes.

Chong Wei held a 5-1 record on Jan O Jorgensen in their five previous meetings. – Bernama

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