The Malaysian Insider :: Food
The Malaysian Insider :: Food |
| Wendy’s goes upscale with fireside dining Posted: 24 Feb 2013 11:08 PM PST NEW YORK, Feb 25 — The next generation of Wendy's restaurants around the world is going high-brow, with lounge seating, fireplaces, flat screen TVs, and Wi-Fi access. Taking cues from McDonald's, which revamped its restaurants system-wide and got rid of their gaudy red and yellow motif for sleek, modern overhauls, customers at Wendy's will also be able to sink into armchairs, tuck into fireside meals of burgers and fries while being entertained on big-screen TVs. Sandwich chain Subway has also piloted an upscale version of their outlets with the Subway Café, where customers in test markets across the US are able to sip on espressos in a wood-panelled, lounge-style setting and fireplace. As part of their overhaul, Wendy's is launching menu items including a North Pacific Cod sandwich for a limited time during the Lenten season. The chain has also launched a mobile nutrition app that allows customers to build their meals based on calorie counts and a digital campaign meant to engage with their consumers. Claimyourtaste.com, for instance, allows customers to "claim" their favourite meal combinations in the Hall of Taste. The chain expects to revamp 50 per cent of their North American restaurants by the end of 2015. More than 75 restaurants have already been overhauled in the US, while plans are afoot to renovate 200 throughout North America and their international markets this year. Wendy's has a presence in 26 countries worldwide. — AFP/Relaxnews |
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