The Malaysian Insider :: Features

‘Female Viagra’ may arrive by 2016

Posted: 27 May 2013 07:33 AM PDT

May 27, 2013

Women with flagging libidos may soon get their own little blue pill. – AFP picLOS ANGELES, May 27 – A new pill, called Lybridos, may ramp up a woman's sexual desire while also improving sexual satisfaction. Dutch and US firm Emotional Brain says the pill could be on sale within three years.

While Pfizer's Viagra has been a global sensation, scientists have struggled to create a female version of the drug, because while Viagra has a physiological effect on men, increasing female desire requires both psychological and physical factors, reports say.

Lybridos contains testosterone to "increase sexual motivation and physiological sexual response, such as blood flow to the genitals and lubrication," the company says on its website. But unlike Viagra, which focuses solely on achieving an erection, Lybridos targets areas of the brain related to sexual desire.

Of course, libido is a complex issue, and a lack of desire could be linked to anything from boredom to a drop in hormones, such as related to menopause, experts say, and a pill to fix the problem (for women at least) has sparked a host of gender politicking in the media in the past week.

Writer Daniel Bergner, who first reported on the story in the New York Times magazine last week, writes that one of the biggest sources for flagging sexual desire could be monogamy. A clinical disorder known as hypoactive sexual-desire disorder, or a "lack of lust, when it creates emotional distress," affects anywhere from 10-30 per cent of women between the ages of 20 and 60, according to the article.

The Telegraph in the UK writes that the results of a trial with Lybridos involving more than 200 women has not yet been published, and a larger trial is planned. So far, the company says the results have been "very, very promising". – AFP/Relaxnews

Modern Etiquette: The power of business networking

Posted: 27 May 2013 04:03 AM PDT

By Pamela Eyring
May 27, 2013

There's more to networking than shaking hands and exchanging business cards. Done right, networking helps you forge relationships with like-minded professionals to the benefit all. – Reuters picWASHINGTON, May 27 – There's an old adage, "it's not what you know, it's who you know."

That adage couldn't be more appropriate in today's competitive job market. And networking (especially when you're employed) can be the key to staying employed and staying on a clear career track.

But there's more to networking than shaking hands and exchanging business cards. Done right, networking helps you forge relationships with like-minded professionals to the benefit all.

While networking is often used to generate referrals and leads for new business, it's also extremely useful for finding a new job, discovering possible new hires, improving basic business practices, or changing career paths altogether.

The key is to get out there and connect. It's up to you to find and make the most of the opportunities presented.

Here are a few ideas to get you started:

Have A Plan.

For every event you attend, make a commitment to yourself to connect with a specific number of people. Three to five people is realistic. Make sure the contacts are "new" and not people you've met before. This will help get you out of your "comfort zone" and you won't spend your entire evening chatting up old friends.

Dress The Part.

Fifty-five per cent of a good impression is based on how you look. If you want to be perceived as a professional you need to dress like one. Make sure your clothes are neat, fit well and appropriate to the time of day and event.

Be Professional.

Remember to say hello and pronounce your name clearly and distinctly. Make sure your business cards are clean and not tattered. Shake hands firmly and make good eye contact with everyone you meet. Say the person's name when you say goodbye and tell the person how much you enjoyed meeting them and hope to see them again.

Make The Ask.

Don't rely on other people to remember and reach out to you. It's your job to ask people for their business card and to maintain contact.

Stay In Touch.

The biggest mistake people make in networking is not keeping in touch with the contacts they make. Find reasons to reach out and connect.

Perhaps send a link to an interesting news story related to the individual's industry. Or, if you've identified a common interest such as a love of modern art or music, let them know about an opening or event.

It's not necessary to make plans to meet at the event. Just reaching out is enough to help strengthen your connection and forge their sense of who you are.

Be Visible.

Take a leadership role in your community and industry organization to build visibility. Join the Chamber of Commerce or, if possible, a more industry-specific organization such as the local chapter of the Public Relations Society of America.

Offer to speak at events and offer advice as an "industry expert." This will position you as a trusted resource and someone to turn to for answers.

While networking generally begins with a quick introduction, the actual benefits can take longer to cultivate. It's all about give-and-take and it may take a year or two but if you are diligent, eventually the phone will ring and there's no telling what kind of opportunity will be on the line. – Reuters

(Pamela Eyring is the president of The Protocol School of Washington (PSOW), which provides professional business etiquette and international protocol training. Founded in 1988, PSOW is the only school of its kind in the US to become accredited. Any opinions expressed are her own. PSOW's website is: www.psow.edu.)

Kredit: http://www.themalaysianinsider.com

Isnin, 27 Mei 2013

The Malaysian Insider :: Features

The Malaysian Insider :: Features

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