The Malaysian Insider :: Food
The Malaysian Insider :: Food |
| Posted: 14 Jul 2013 05:30 PM PDT In what could be described as the grown-up version of the thinking cap, a South African beer company commissioned a mind-controlled headset that poured beer for those with the strongest brainpower. The publicity stunt is captured in a YouTube video recently uploaded by the brand Castle Lite, which shows users donning the "Extra Cold Mind Reader" EEG headsets and trying to remain focused on something "extra cold" as images of overheated cars and bikini-clad girls try to distract them. The EEG headset works by measuring the brain's neural, electrical activity along the scalp and can detect when the mind starts to wander. The stronger the person's focus and brain prowess, the more beer the machine poured into their glass. A mind-controlled draught beer is the latest marketing gimmick to tap into technological innovation and generate brand buzz. Earlier this spring, Budweiser created the Buddy Cup which was designed to automatically Facebook-friend the people users clinked glasses with. The same brand also created a bow-tie-shaped beer can to replicate its logo in the US. - AFP/|Relaxnews, July 15, 2013. |
| Posted: 14 Jul 2013 05:30 PM PDT In what could be described as the grown-up version of the thinking cap, a South African beer company commissioned a mind-controlled headset that poured beer for those with the strongest brainpower. The publicity stunt is captured in a YouTube video recently uploaded by the brand Castle Lite, which shows users donning the "Extra Cold Mind Reader" EEG headsets and trying to remain focused on something "extra cold" as images of overheated cars and bikini-clad girls try to distract them. The EEG headset works by measuring the brain's neural, electrical activity along the scalp and can detect when the mind starts to wander. The stronger the person's focus and brain prowess, the more beer the machine poured into their glass. A mind-controlled draught beer is the latest marketing gimmick to tap into technological innovation and generate brand buzz. Earlier this spring, Budweiser created the Buddy Cup which was designed to automatically Facebook-friend the people users clinked glasses with. The same brand also created a bow-tie-shaped beer can to replicate its logo in the US. - AFP/|Relaxnews, July 15, 2013. |
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