Rabu, 31 Julai 2013

The Malaysian Insider :: Food


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The Malaysian Insider :: Food


Donut chain creates cronut knock-off in South Korea

Posted: 31 Jul 2013 06:51 PM PDT

August 01, 2013
Latest Update: August 01, 2013 05:51 pm

It's the latest sign of the cronut's worldwide domination.

Dunkin' Donuts in South Korea has debuted its version of the hybrid donut-croissant, becoming the first major corporate brand to produce a knock-off of the pastry that's taken the world by storm.

After just two months, New York pastry chef Dominique Ansel's cronut invention has been exported to all corners of the world with pastry shops, hotels, and restaurants either producing blatant copies of the butter bomb, or putting their own twist to the recipe.

But the launch of the "New York Pie Donut" across Dunkin' Donuts stores in South Korea also shows how the power of social media can help an independent baker launch a product so viral that fellow pastry chefs clamber one over the other to get in on the action and answer consumer demand.

According to Quartz, the pastries are being sold in shops in the high-end neighbourhoods of Gangnam in Seoul, along with Jamsil and Myundong, where the trendy "pies" are drawing long lines outside the stores.

In New York, the cronut craze has inspired pre-dawn, mile-long queues.

The Korean Dunkin' Donuts cronut ad, meanwhile, invites customers to "meet" the hottest donut in New York.

The chain also launched the "Donut Croissant" in their Manila stores recently.

Over in Jakarta, the upscale Mandarin Oriental Cake Shop at the Mandarin hotel likewise unveiled a new line of "Kronuts" recently. - AFP, August 1, 2013

Why the world needs to reduce its meat consumption

Posted: 31 Jul 2013 05:47 PM PDT

August 01, 2013

As the dialogue on the perils of meat consumption continues to grow louder, Dutch scientists are poised to release their lab-grown, test tube beef to the world when a select group of guests will take a bite out of a fake burger - and, perhaps, a bite of history.

At an undisclosed location in London next week, Dutch scientist Mark Post from Maastricht University in the Netherlands will serve up a beef burger made in vitro, at a cost of £250,000 ($380,500 USD).

The 5oz patty will be the result of year's worth of research and the painstaking assembly of 3,000 strips of artificial beef created from the stem cells of a cow's muscle tissue.

But why and where did this project come from? Here's a look at statistics and factoids on the rising cost of meat consumption around the world:

- The UN's Food and Agriculture Organization predicts that global meat consumption will rise to 460 million tonnes in 2050 - or an increase of 65 percent within the next 40 years.

- Where meat consumption is growing the fastest is Asia, in particular China, where consumption has increased by 165 percent since 1990.

- According to some estimates, meat production is responsible for nearly 20 percent of the world's total greenhouse gas emissions. The consumption of 1 kg of beef in a domestic household is also equal to driving 160 km (99 miles).

 - The true cost of "cheap meat" includes a variety of stressors such as deforestation, desertification, and overuse of freshwater, inefficient use of energy and food diversion for use as feed.

- The water footprint to produce 1 kg of beef is a whopping 154,000 liters of water, mainly due to the amount required for animal feed.

 Per capita meat consumption around the world:

- US leads with 322g of meat consumed (120kg) a year with Aussies and New Zealanders not far behind.

- Europeans consume an average of 200g (76 kg) a year.

- China consumes 160g a day.

- India 12g a day

- Average global meat consumption is 115g (42 kg) a day. - AFP/Relaxnews, August 1, 2013.

Kredit: http://www.themalaysianinsider.com

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