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The Malaysian Insider :: Food

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Burger King launches new slogan after 40 years Posted: 21 May 2014 07:03 PM PDT May 22, 2014 Burger King has launched a new slogan after 40 years. – AFP/Relaxnews pic, May 22, 2014.In what could be considered a move that stems from a mid-life identity crisis, Burger King has announced plans to change its slogan from "Have it your way", to "Be your way" after a 40-year run. Beginning this month, customers can expect to see the new slogan in ads and restaurants across the US, a new mantra that company execs say was developed to drive "more meaningful and more consistent connections with consumers worldwide". The subtle changes to the old motto are supposed to expand on the idea that burgers can be customised to order – the marketing pitch that differentiates them from burger rival McDonald's. "'Be your way' also emphasises the Burger King brand's authenticity of unique, great-tasting food," reads a press release. "The Whopper sandwich for example, is made to order 221,184 different ways, with grill marks, which is why no two are ever the same." The new spin is also meant to drive a more emotional and personal response by emphasising that "self-expression is most important and it's our differences that make us individuals instead of robots". BK has about 11,000 restaurants around the world. – AFP/Relaxnews, May 22, 2014.

Two meals a day may be best for Type 2 diabetics, study shows Posted: 21 May 2014 05:50 PM PDT May 22, 2014 Concentrating one's daily meals into a hearty breakfast and lunch could benefit some individuals with Type 2 diabetes. – AFP/Relaxnews pic, May 22, 2014.Eating a hearty breakfast and lunch might benefit people suffering from Type 2 diabetes who are now encouraged to go with up to six small portions a day, according to a new study. "We compared the efficiency of the classic model with five or six small meals a day with that of two larger meals, breakfast and lunch, having more or less the same daily calorie count," Hana Kahleova, a researcher at Prague's Ikem institute, told AFP earlier this week. The research focused on a sample of 54 men and women aged 30-70 who suffer from obesity and Type 2 diabetes, which is not insulin dependent. Within three months, those who ate larger meals twice a day lost 1.4 kilos more than those who followed the classic model, Kahleova said. "Levels of sugar, insulin and glucagon on an empty stomach also fell more rapidly in patients who ate in the morning and at midday, and their sensibility to insulin also improved." But she warned that "anyone taking insulin cannot start on this diet without consulting a doctor", saying it would require a significant adjustment of the insulin dosage. She added that more extensive research was now needed to confirm the results of the study. "We cannot draw general recommendations based on this single study," she told AFP. – AFP/Relaxnews, May 22, 2014.

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