The Malaysian Insider :: Food

Posted: 21 Jul 2011 03:36 AM PDT

The show will be shot on location at E&O's properties like the magnificent E&O Hotel in Penang. — Picture courtesy of E&O

KUALA LUMPUR, July 21 — Are you one of those people who love watching food shows featuring chefs like Anna Olson, Nigella Lawson or Bruce Lim? All the time wishing or thinking you could be them?

Well, here's your chance. The Asian Food Channel (AFC) — yes, the good people who bring us all those food shows in the first place — is on the look-out for Asia's next celebrity chef through their first reality TV series called the "E&O Search for AFCʼs Next Celebrity Chef."

Their partner in this great search is Malaysian luxury lifestyle group Eastern & Oriental Berhad (E&O) which has interests in property development, investment and hospitality and lifestyle. E&O Groupʼs deputy managing director Eric Chan said, "This is Asiaʼs first homegrown reality show centred around talented chefs and great food, and we are proud to be working with AFC to make it happen."

The show will feature contestants from five countries — Hong Hong, Indonesia, Malaysia, the Philippines and Singapore — and all aspiring chefs whether they are trained or simply home cooks are invited to sign up for auditions.

Bruce Lim in action. — Picture courtesy of Asian Food Channel website

The winner will get a one-year contract as an AFC Celebrity Chef as well as a year-long employment contract with the E&O Group. He or she will be given the title Creative Director and Head of R&D for the E&O Gourmet Group. E&O own and run the Delicious group of restaurants so maybe one or more of your creations will be featured on the menu!

Auditions will run from Aug 3-16 in the five respective countries. All in all, 12 finalists will be featured in the eight-part series which will be shot on location at E&O's various properties. The two judges are Chef Bruce Lim of the TV series Tablescapes and Michael Saxon, director of Group Hospitality & Lifestyle of E&O Group, who has also worked as a chef. Each week, there will be a guest judge from the host of celebrity chefs featured on AFC.

Maria Brown, co-founder and managing director of the AFC, said: "As this is AFCʼs first-ever fully produced and filmed reality television contest, we want the different backgrounds and personalities of the contestants and judges to add to the mix of culture and character dimensions to the series, which — as our loyal viewers will know — is what AFC has always been about!"

For more information, visit http://www.asianfoodchannel.com/nextafcchef.

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Kredit: http://www.themalaysianinsider.com

Khamis, 21 Julai 2011

The Malaysian Insider :: Food

The Malaysian Insider :: Food

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