Rabu, 12 September 2012

The Malaysian Insider :: Food


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The Malaysian Insider :: Food


Singaporean bar helps shy singles meet with beer QR codes

Posted: 12 Sep 2012 10:14 PM PDT

A Singapore pub arms shy bar flies with a QR code and beer to help them meet fellow singletons. — AFP-Relaxnews pic

SINGAPORE, Sept 13 — To increase flagging beer sales and help shy singles meet their potential soulmates, a pub chain in Singapore has developed a modern-day 'message in a bottle' scheme that allows smitten barflies to send anonymous messages to strangers with QR codes.

The mission was twofold at Harry's Bar in Singapore: increase sales during happy hour, and make the pub a more social place.

What they came up with was a 21st century version of buying a stranger a drink. Pitched mainly towards shy Singaporean men, the scheme works with QR code tags that come with the purchase of a beer.

After downloading the Harry's Bottle Message app, users scan the QR code with their smartphone, write a message anonymously, and then send over the tag along with the bottle of beer to their target of choice.

The recipient then scans the same code to read their message and the pair can then begin to chat over the smartphone, hopefully with the aim of taking it offline.

According to a promotional video, men bought twice as much beer with the concept, while reaction among the women was 'priceless.'

Meanwhile, using QR codes – short for Quick Response – to find love is becoming another digital trend among lonely hearts. In Vancouver, for instance, singletons looking for love used QR code technology to instantly scan the profiles of prospective partners at a Valentine's Day QR Meet-Up last year. — AFP-Relaxnews


Coca-Cola delivers first shipment to Myanmar in 60 years

Posted: 12 Sep 2012 08:06 PM PDT

Coca-Cola delivers its first shipment to Myanmar in 60 years. — AFP-Relaxnews pic

YANGON, Sept 13 — After a 60-year absence, the largest beverage behemoth in the world has returned to one of the last remaining virgin markets on the planet, delivering the first cases of Coca-Cola to locals in Myanmar.

A photo released this week shows Coca-Cola CEO and Chairman Muhtar Kent handing over a case of cans to a local girl in front of a small shop bearing a Coca-Cola banner in Burmese script.

Now that Myanmar has received its first shipment, the only two countries in the world where the iconic red and white beverage is not sold are Cuba and North Korea.

The company had previously announced intentions to make "significant investments" in Myanmar over the next five years. Until then, the products will be imported from neighbouring countries.

The formerly reclusive country is opening up to the world at a frenzied pace, with investors and brands like MasterCard signing a landmark deal that will pave the way for electronic payments for tourists as well as the 50 million residents, for whom most financial transactions are made in cash.

Similarly, Singapore Airlines will be starting a daily service to the country's largest city Yangon next month, to meet business and tourist demand. — AFP-Relaxnews


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