The Malaysian Insider :: Food
The Malaysian Insider :: Food |
| Another mid-sized burger chain sets sights on Asia Posted: 20 Sep 2012 07:01 PM PDT
Fatburger is the latest American burger company to devise ambitious expansion plans beyond its borders, after Shake Shack and Smashburger – all brands that boast cult-like followings and divided loyalties among fans. According to industry publication Nation's Restaurant News, the Beverly Hills-based company has signed a partnership with investment bank Puji Capital Limited, which will help the burger chain scout real estate opportunities and franchise partners. Under the agreement, Fatburger is expected to open hundreds of new locations across Asia over the next several years. Currently, there are four Fatburger locations in Beijing and Macau. The brand also operates in Canada, the United Arab Emirates, Kuwait, Saudi Arabia, Iraq and Korea. All told, the company will end the year with 150 international outposts, reports NRN, while another 225 are in development. Fatburger pitches itself on its fat, hefty burgers which weigh in at anywhere between 2.5 oz to 24 oz (70-680 g). The burger boom, meanwhile, sees no signs of slowing abroad, as the trend continues to enjoy soaring popularity among foreign palates. Earlier this year, Denver-based chain Smashburger announced plans to add 50 to 70 locations in the Middle East, Canada and Latin America. And popular New York City burger joint Shake Shack also recently opened its first international outposts in Dubai and Kuwait City. — AFP-Relaxnews |
| Construction begins on Tokyo wine apartment Posted: 20 Sep 2012 05:41 PM PDT  Japanese wine lovers are being pitched a wine apartment building in Tokyo that comes with an in-house sommelier and wine cellar. — AFP-Relaxnews pic It's a luxurious concept for serious oenophiles. The 10-story building, which is scheduled to be finished in September of 2013, will house 18 units, mostly in the 40-square-meter range, according to a report by Japan Property Central. From wine publication Decanter's account, the new dwelling, called the Shibuya Shinsen Wine Apartment Project, will cater to every wine lover's fantasy. In addition to a wine bar and bistro at their doorstep, the building comes with an in-house sommelier who will act as a wine concierge. Among his job duties? Be at the beck and call of residents for the sole purpose of serving wine in their apartments, arranging wine dinner parties and other events. Wine glasses and decanters are also available for rent. Moreover, in a town where living space comes at an incredible premium, the building also comes with an underground wine cellar capable of housing 10,000 bottles. Apartments can only be rented and are not for sale. The project, helmed by the Japanese branch of the Bordeaux Wine Bank, was designed by architect Keiji Ashizawa, with one of the country's top sommeliers, Ishida Hiroshi, acting as a consultant. — AFP-Relaxnews |
SINGAPORE, Sept 21 — Following the lead of other ambitious mid-sized burger brands who've expanded to Asia and the Middle East, another US chain, Fatburger, has signed a deal that will see its logo become a strong presence in China, Hong Kong, Taiwan and Singapore.| You are subscribed to email updates from The Malaysian Insider :: Food To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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