Isnin, 24 September 2012

The Malaysian Insider :: Food


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The Malaysian Insider :: Food


Domino’s taps into selling power of artisan foods with ‘handmade’ pizza

Posted: 24 Sep 2012 08:19 PM PDT

Described as a crispy, buttery crust, Domino's Pizza has debuted a line of pan pizza 'handmade' from fresh dough. — Picture courtesy of ©Domino's Pizza

NEW YORK, Sept 25 — In yet another pitch appealing to the consumer appetite for "artisan" and homemade foods, the largest pizza delivery chain in the world has launched what they're marketing as "handmade" pan pizzas.

Described as a crispy, buttery crust, Domino's Pizza has debuted a line of pan pizza "handmade" from fresh dough, a term that implies artisanal craftsmanship and authenticity.

It's been an emerging trend in the commercial food market, with brands like Campbell's and Frito-Lay slapping the "artisan" term on labels for everything from soup to tortilla chips.

And after launching artisan and hand-tossed pizzas, Domino's is tapping into that selling power again by conjuring up images of pizza makers kneading and tossing dough in the air, as opposed to industrial machines spitting out mass-produced balls on conveyor belt assembly lines.

According to the company, one in five pizzas sold in the US is a pan pizza. The pan pizza is available in all of its 5,000 stores across the country.

Pizza Hut also offers hand-tossed and pan pizzas on their menu.

According to an estimate made by market research company Datamonitor last year, more than 800 new products released over the last five years carried the term "artisan" on their packaging. — AFP-Relaxnews


Emmanuel Renaut voted chef of the year

Posted: 24 Sep 2012 07:13 PM PDT

In this year's edition of the French 'Michelin' guide, Renaut earned his third stripe for his traditional Savoyard cuisine. — AFP pic

PARIS, Sept 25 — It's been a banner year for French chef Emmanuel Renaut.

After earning his third star in the last Michelin guide, the chef of Flocons de Sel in eastern France has been voted chef of the year by his fellow colleagues.

It's a distinction he shares with other French culinary luminaries including Jean-Francois Piège — a popular food TV personality in the country — Gilles Goujon, and Eric Frechon, all of whom were given nods from their confrères of more than 6,000 chefs, pastry chefs and sommeliers across the country.

The other big winners of the annual competition hosted by Le Chef magazine include two women: pastry chef Claire Heitzler of Paris restaurant Lasserre and Estelle Touzet, sommelier of Le Meurice in Paris.

In this year's edition of the French Michelin guide, Renaut earned his third stripe for his traditional Savoyard cuisine becoming the country's 26th restaurant in France to boast triple stars.

At Paris restaurant Lasserre, meanwhile, desserts share the spotlight with savoury items in a €30 (RM119) menu that includes multiple courses like roasted figs with cream and olive oil, chocolate soufflé and assorted seasonal offerings.

And ritzy restaurant Le Meurice, which overlooks the Tuileries Gardens, is now home to both a three-Michelin starred chef Yannick Alléno, in addition to a sommelier considered "le nez" (or 'the nose') of France with her keen pairing abilities. — AFP-Relaxnews


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