The Malaysian Insider :: Books
The Malaysian Insider :: Books |
| Final edition of British comic The Dandy after 75 years Posted: 04 Dec 2012 07:14 PM PST
In its 1950s heyday, The Dandy, featuring Desperate Dan, Bananaman and Korky the Cat, sold two million copies a week, but circulation has dwindled and is now around 8,000. Publisher DC Thomson admits the move online is a leap into the unknown. The Dandy will be available to download and as a smartphone and tablet application. The final printed edition features a cameo by Beatles star Paul McCartney, who said in 1963 it was his ambition to appear in the comic, and a pull-out of the first issue from December 4, 1937. The website has new animated strips, featuring voiceovers and sound effects. Users will also be able to play interactive games and watch videos. While access to the website is free, online issues are priced at £1.49 (RM7.31) each, with a yearly subscription costing £29.99. "I appreciate it's almost a deliberately naive venture into the unknown for a publisher that's been cutting down trees for 75 years, squishing them flat and smearing ink all over them," said D.C. Thompson chief executive Ellis Watson. "We're not super-slick, we're not Silicon Valley, but what we are is some pretty talented animators and storytellers that are really excited about seeing if we can introduce these wonderful characters to another couple of generations." — AFP/Relaxnews |
| McDonald’s seeks place in Australian dictionary Posted: 04 Dec 2012 07:10 PM PST
The hamburger giant said Macca's was second only to "footy" among recognisable words in local slang, according to a branding survey it commissioned that found 55 per cent of Australians referred to the golden arches in the abbreviated form. "The research findings have shown that Macca's is Australia's favourite brand nickname and that half of the population use the iconic Australianism," said McDonald's Australia's chief marketing officer Mark Lollback. "Knowing this, we think it's time that Macquarie Dictionary Publishers added our moniker to their dictionary of Australian English." Lollback said Australia was the only country in the world that referred to McDonald's as Macca's and the abbreviation "reflects our place in the Australian community", which has a penchant for jocular nicknames. The restaurant has formally submitted the word to the Macquarie Dictionary for consideration in their 2012 update and said it hoped to hear back in the next few weeks. The Macquarie Dictionary accepts submissions for new words and phrases and runs an annual word of the year poll on new inclusions. Last year's addition was burqini, a swimsuit for Muslim women, with the popular vote going to fracking — shorthand for hydraulic fracturing, a process using chemicals and water to split rock-beds to extract gas or oil. — AFP/Relaxnews |
LONDON, Dec 5 — Britain's longest-running comic The Dandy produced its final print edition on its 75th anniversary on Tuesday and will relaunch as a purely online publication.
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