The Malaysian Insider :: Food
The Malaysian Insider :: Food |
| McDonald’s UK to give away 15 million kids’ books Posted: 10 Jan 2013 09:43 PM PST  McDonald's says it plans to give away 15 million kids' books by the end of 2014. — AFP-Relaxnews pic Announced Wednesday, the Golden Arches said it plans to hand out about 15 million fiction and non-fiction books to families across the UK by the end of 2014. The nationwide campaign follows on the heels of a pilot project last year in which the chain gave out nine million copies of Michael Morpurgo's book "Mudpuddle Farm," in promotion of Steven Spielberg's movie adaption of "War Horse", also written by Morpurgo. At the time, British media described McDonald's as the world's biggest children's book retailer for swapping out Happy Meal toys for books. This year, the fast food chain has partnered with literacy organization the National Literacy Trust and bookseller WH Smith for a five-week promotion in which every Happy Meal will include a copy of publisher DK's "Amazing World" series which explores topics such as the stars, planets, animals and oceans, along with puzzles and stickers. Promotional offers for children's books will also be displayed year-round as part of their 'Happy Readers' campaign for redemption at leading book retailer WH Smith. The promotion runs until February 12. Books can also be purchased without a Happy Meal. In the US, McDonald's came under fire for its Happy Meal toys which critics said provoke "pester power" in young children who've been seduced by the marketing ploy and badger their parents until they give in and buy the unhealthy meal. In San Francisco, McDonald's was able to sidestep a blanket ban by charging 10 cents for every toy. In 2011, the fast food chain revamped its Happy Meal menus in the US to include more fruit and vegetables and shrunk the portion of fries - a move that won the stamp of approval from First Lady Michelle Obama. Options include apple slices, carrots, raisins and pineapple slices. — AFP-Relaxnews |
| Dubai hosts largest gathering of chefs in the world Posted: 10 Jan 2013 03:58 PM PST DUBAI, Jan 11 — In the land where world records are made and broken, more than 2,840 chefs in their white coats and chef hats set a milestone for the largest gathering of chefs in one place in Dubai recently.  Dubai hosted 2,847 chefs last week, breaking the record for the largest gathering of chefs in one place. — AFP-Relaxnews pic And last week, the city played host to the largest gathering of chefs in one place, stripping Daejon, South Korea of its title by an additional 836 chefs or 2,847 participants in total, a record that was set just eight months earlier. Held at Meydan racecourse, the world record was achieved as part of an initiative by the Department of Tourism and Commerce Marketing and Emirates Culinary Guild and, as pointed out by HotelierMiddleEast.com, was an attempt to bring UAE residents closer to Emirati cuisine. On the menu at the international event? Emirati sweets like Lokmat El Kadi. Recently, American family restaurant chain The Cheesecake Factory also chose Dubai to be the home of the largest restaurant within the chain. — AFP-Relaxnews |
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