The Malaysian Insider :: Food
The Malaysian Insider :: Food |
| Moet-Hennessy launches sparkling wine produced in India Posted: 17 Oct 2013 06:41 PM PDT The French wines and spirits house is launching an aggressive marketing campaign for Chandon Nashik in a country where wine consumption is still low and the potential for growth very high, said Mark Bedingham of Moet-Hennessy Asia Pacific, in an interview with Harpers.co.uk. Produced in the Nashik region of western India, the homegrown bubbly benefits from the drier, more moderate temperatures of the area which is located inland and at a higher altitude, he told the publication. The Chandon Brut is a mix of Chenin Blanc, Chardonnay and Pinot Noir and is described as having a fresh aroma and "subtle complexity". The Rosé, made from Shiraz, is ripe with red fruit aromas and a full flavoured palate. The luxury brand's marketing strategy, meanwhile, is to catch both the demographic and the wine market while they're still young. That means engendering brand loyalty among young, cosmopolitan and social Indian consumers while the wine-sipping culture is just beginning to find its feet. Chandon Nashik India is rolling out in wine shops, restaurants, bars, hotels and nightclubs across the country starting this month. India is the latest international market eyed by the French luxury group. Moet-Hennessy also announced plans last year to produce red wine in a Chinese vineyard in Deqin county in southwestern Yunnan Province. – AFP Relaxnews, October 18, 2013. |
| Moet-Hennessy launches sparkling wine produced in India Posted: 17 Oct 2013 06:41 PM PDT The French wines and spirits house is launching an aggressive marketing campaign for Chandon Nashik in a country where wine consumption is still low and the potential for growth very high, said Mark Bedingham of Moet-Hennessy Asia Pacific, in an interview with Harpers.co.uk. Produced in the Nashik region of western India, the homegrown bubbly benefits from the drier, more moderate temperatures of the area which is located inland and at a higher altitude, he told the publication. The Chandon Brut is a mix of Chenin Blanc, Chardonnay and Pinot Noir and is described as having a fresh aroma and "subtle complexity". The Rosé, made from Shiraz, is ripe with red fruit aromas and a full flavoured palate. The luxury brand's marketing strategy, meanwhile, is to catch both the demographic and the wine market while they're still young. That means engendering brand loyalty among young, cosmopolitan and social Indian consumers while the wine-sipping culture is just beginning to find its feet. Chandon Nashik India is rolling out in wine shops, restaurants, bars, hotels and nightclubs across the country starting this month. India is the latest international market eyed by the French luxury group. Moet-Hennessy also announced plans last year to produce red wine in a Chinese vineyard in Deqin county in southwestern Yunnan Province. – AFP Relaxnews, October 18, 2013. |
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